Disposable Brands
The ubiquitous brands are not seen anymore, after a short stint of operation and they are either merged or upgraded to a new brand. Their merger is celebrated by marketing and advertisement blitzkrieg so that the people will get an impression that the “old” brand is no more relevant and a “New” brand is came into existence, which is by far better and superior than its predecessors, though the human resource and the stock of goods are same. The concept was an extension of the IT sector, where versions has importance where each product is separately identified with extended tails such as 2.1,2.2 etc. Each product is superior to the previous version on a minor front only. However, the consumer believe that the latest one is the best and superior to all and the demand for the previous versions will reduce drastically and the vendors are forced to bundle the products with latest versions. The trend is evident in the recent developments in the consumer business, especially a...